We don’t usually number things from zero. But we have decided to do so here because this point is a sort of introduction to the ones that follow, just as zero is the protagonist of an intellectual odyssey that changed the course of the exact sciences and brought new thinking into the story of knowledge. The fear of zero goes back to the Middle Ages: medieval peoples dealt with this by ignoring it. Anyone could do sums with zero. It was to be a revolution for the mathematicians of the time.
The American mathematician Robert Kaplan believes that zero is a subversive number. “It oblige us to rethink everything that we once held as certain: from arithmetic division to the nature of movement, from calculus to the possibility of something arising out of nothing”, he states. It has become an essential feature of all science, from computation to astronomy, from chemistry to physics. Both integral and differential calculus, developed by Newton and Leibniz, would be unworkable without zero, so the experts say. Integral calculus lies at the heart of everything science has built over the last 200 years.
We are about numbers and the exact sciences. About rigour (thouroghess is “profundidade” not “rigor” a não ser que seja mais idiomático and precision. And, just like the objectivity of the dictionary, the very best thing for us to describe would be this tool, this exact compendium of words. Not only because of its precision but also because of its origin and evolution. We will get to its origins a little further on.*
For us, the Lynx is far more than a cat. It is a prime example of strength and speed. Strength and agility are our trademarks. They come from our ability to adapt to the environment, to the market and to our clients. They put us in a better position to achieve our clients’ objectives and meet their needs. We achieve this by developing and sharing a range of solutions and products.
To have exceptional vision
We also relate to the “lynx” when we speak of our truthfulness and transparency. Thanks to its reflective eyes, the lynx see everything with clarity and certainty. We also want to show things just the way they are and share a vision with our clients. One in which it is possible to align their interests with our own and be consistent. This acuity of sight also reflects our desire to go beyond the obvious, to see that which many cannot yet see and stay one step ahead of our times.
Because, in addition to lynx eyes, we have powerful visions and we want to innovate, to be a constantly generating source of new ideas. Innovation in certain areas, such as astronomy, was likely inspired by the light in the lynx’s eyes. The “lynx” inspired the naming of a constellation in the northern celestial hemisphere. The “Accademia del Lincei” is one of the world’s oldest scientific societies. Founded by Frederico Cesi in 1603, during the Renaissance, the academy supported the development of science.
The original Greek word meant light, which was most probably the idea behind the naming of the animal.
But we are not just about numbers and rigour.
As William Bruce Cameron said: “Not everything that can be counted counts. Not everything that counts can be counted.” There are numbers that you don’t see. Because we are not just about transactions, we are also about relations. And trust.
We are about connections
lynx are also links
Phonetically, lynx and links are the same. And, for us, that is what it is all about – connections. We genuinely care about our clients and we want to understand and respond to their difficulties and doubts. We want to facilitate your understanding the market, staying close by as you follow this path of investing in your values. Because when we talk about values, it really is values we mean, relationships of trust and transparency and not just those between complex numbers.
2/ Transparency and Integrity
And still thinking about the numbers...
The Portuguese mathematician, J. Tiago Oliveira, tells us that “Chance is the only thing that doesn’t happen by chance.” And we want to believe that our being “links”, our seeking of(?)the light in the lynx’s eyes, our basing ourselves on rigour and on science, like the “Lynx” constellation and the “Accademia del Lincei”, attended by both Galileo and his Renaissance knowledge, all comes together in some way – by happenstance or not – so that we can inspire ourselves in the values of the Renaissance and the Enlightenment, which ushered us out of the Middle Ages and into the Modern Era. These movements themselves inspired the formation of the modern state and the construction of a fairer and freer society for all. It was at this turning point that learning became available to all and not just to the elites.
We now find ourselves at a turning point. Following the market lessons learned in 2008, investors now demand a new modus operandi. This new approach was epitomised by William Blake in the 18th Century when he wrote “You never know what is enough unless you know what is more than enough”. Just as in the Renaissance period, we want to revalue people as complete and integrated beings, fully expressing their physical, moral and spiritual faculties. We do this by encouraging the spirit of research. As the Renaissance was, essentially, about progress, it gave western civilisations a much deeper understanding of the world. This spirit of rebirth led to the institution of science and also an Enlightenment that was strongly in favour of societal reform.
“You never know what is enough unless you know what is more than enough.”
6/ Non-conformist, as we are always looking to be one step ahead of our time.
Evolution & transformation
Reform, evolution or transformation. These are our goals with and for our clients and for society as a whole. We are not complacent, we are dynamic and we always strive to go further. This is why we invest in your values and in understanding the market:
- we invest our time and energy in creating the best solutions and in producing contents designed to build the financial literacy of both investors, in particular, and society, as a whole.
- We transform difficulties into opportunities. One example of this was how we took the lessons of post-2008 and used them to foster financial literacy and a better informed society, because this will benefit the vast majority. Another example is the way in which we take advantage of volatility, making the most of market micro-cycles to build value for our clients.
We want to be visionaries, but consistent ones.
We want to be Leonardo da Vinci, who inspired the shift into the modern era and we want to be Nelson Mandela, who inspired equality and unity. Both of them were visionaries. Both were milestone markers for today’s society. We have been working the market since 2008, together with a group of shareholders to whom we owe much of our growth. Now, with our LYNX commitment, we are broadening our horizons, to base our growth on a rock solid foundation of performance and dynamism. Just like da Vinci and Mandela, we want to participate fully in the construction of our material and intellectual wealth. We want to dream of a balanced world. This is why we build tomorrow, every single day. To imagine the future with you. Or to imagine the future with us. In other words, to imagine all the futures.
*Chance or not:
Alphabetically organised dictionaries and glossaries only began to appear towards the end of the Middle Ages. The style of dictionary that we are used to today came into being during the Renaissance, for the purposes of translating classical languages into modern ones.